DoorDash found restaurants who included photos of their meals generated 44% more sales.
Confusion doesn’t sell.
You don’t want a user reading through a dish’s ingredients and wasting time trying to imagine if it will be tasty.
They will be a lot quicker to order when they have photos to check out and make them salivate.
You know how viewing pictures of good food makes you hungry?
Well photos also build desire and anticipation for clothes, apps and pretty much any product.
After all, we can process visual information a lot quicker and more accurately than through words.
Photos reduce mental load and reduce the chance of a user deciding against your product.