So I was going through Growth.design. I was finding the case-studies super interesting and valuable.
As if they’d heard my thoughts, at just the right moment they told me they have a product psychology course. Everything about it looked great, except it’s pretty expensive. I was about to leave the site, but something else caught my eye.
It was a flashy box that suggested I could get my company to pay for my course. That sounded nice. So I clicked it.
And this is where the magic lies. They had a nice message template, and a yellow button labelled ‘copy text’, so I could send it straight to my boss. This is a great example of making it incredibly easy for potential customers to do something and get the ball rolling.
Radically reducing friction at a point when customers are low on motivation is a very smart way to avoid losing them.
And this is where the magic lies. They had a nice message template, and a yellow button labelled ‘copy text’, so I could send it straight to my boss. This is a great example of making it incredibly easy for potential customers to do something and get the ball rolling.
Radically reducing friction at a point when customers are low on motivation is a very smart way to avoid losing them.
Analyse where exactly in your purchasing flow potential customers have objections. For each objection imagine a 1 click button that solves their problem.
They're not reinventing the wheel, just making it easier for users to do what they want to do.
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