This technique is actually an exaggerated version of a classic Hollywood technique called 'parallel editing'.
Mr Beast intertwines separate 'stories' in short, 1-minute bursts. He starts his videos with an incredibly strong hook promising what's to come. But instead of diving straight into the thick of the story (like a traditional Youtube video) he develops an even larger curiosity gap by introducing the hook for the next story.
And it works. On the videos he uses this technique he's seeing a 160% increase in likes per view, all without using his most creative and unique content.
This technique is actually an exaggerated version of a classic Hollywood technique called 'parallel editing'.
Mr Beast intertwines separate 'stories' in short, 1-minute bursts. He starts his videos with an incredibly strong hook promising what's to come. But instead of diving straight into the thick of the story (like a traditional Youtube video) he develops an even larger curiosity gap by introducing the hook for the next story.
And it works. On the videos he uses this technique he's seeing a 160% increase in likes per view, all without using his most creative and unique content.
Every successful product has a product hook - a simple and repeatable transaction, flow, or behaviour that often relieves some kind of tension for a user. But with so much competition these days, once you've nailed one product hook you quickly need to create another to improve your defensibility.
Keep your users engaged by creating parallel product hooks. In other words, introduce new unique features which are parallel to your core competency, that users will be interested in using regularly.
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