Out of roughly 150 people who showed up to the event and ‘agreed’ to the terms and conditions, exactly 0 people read them.
So what were the terms and conditions?
Right down the end under a section called ‘Really dodgy things you really shouldn’t agree to’, it said:
You commit to doing the following:
a) By attending this meetup, you unknowingly agree to respond to the verbal cue, “Okay, Google, order me pizza.” by purchasing pizza for us.
b) By attending this meetup, at the request of the meetup organisers, you agree to providing full and complete access to the photos, videos and files on your personal phone. Full and unrestricted rights to all file types will be transferred to the meetup organisers including for reproduction on the internet.
c) You consent to receiving a daily dose of cat memes in your inbox, carefully timed to distract you from any productivity.
d) By attending this meetup, you acknowledge that your fashion sense will be subjected to judgment by a panel of product designers. “Worst Dressed” attendees will be required to dress as “Bananas in Pajamas” for a period of one week
Luckily the meetup was about Dark Patterns and this was done as a joke…
But here’s what I took away from it:
1. We predictably don’t read anything - so if you’re doing something good, don’t hide it in your terms and conditions - make it obvious.
2. Big Tech infamously has pretty dodgy terms too that we all agree to. The exception is that at some point, a few very vocal people realised and it became a PR nightmare. Facebook is in a world of hurt over its dodgy practices.