The Perfect Example of Network Effects

The Perfect Example of Network Effects

Strategy

:

Exponential Value For Networks

🚀 Success:

$143.7M revenue (2022)

🌱 Metrics Improved:

Viral Coefficient, Activation Rate

If there’s anything more frustrating than unnecessary meetings, it’s the time-wasting back-and-forth that can be needed to organise them.

Calendly solved this massive pain point and managed to quickly grow through word of mouth at the same time.

The formula

When it works best

How it looks in the real-world

Exponential Value For Networks

Calendly’s fundamental value is helping people schedule meetings with one other - an experience that inherently involves more than one person. In doing so, they create a lot of real value for groups, and simultaneously a lot of opportunity to grow.

In fact, Calendly is useless to just one person alone. That means every single user, to use the product, needs to spread it to colleagues or business connections.

How it works

Calendly’s fundamental value is helping people schedule meetings with one other - an experience that inherently involves more than one person. In doing so, they create a lot of real value for groups, and simultaneously a lot of opportunity to grow.

In fact, Calendly is useless to just one person alone. That means every single user, to use the product, needs to spread it to colleagues or business connections.

Why it works

What it means for you

What real value does your product create when 2 or more friends use it? Centre your value proposition on this specific value and you become a networks effects business.

Genius rating:

8

/10

I love this because it’s a very ethical use case. It naturally spreads to the people who find value in it.

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Founder

Hey! I'm Cameron.

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Cameron from Conversion Examples and Converted Agency