What’s Apple’s story?
We all know that Apple started making computers out of their garage, right?
It’s a great story, a great underdog story.
But according to Co-Founder of Apple Steve Wozniak:
“We did no designs there, no breadboarding, no prototyping, no planning of products. We did no manufacturing there.”
The truth was a lot scrappier, with most of the work taking place between Wozniak’s cubicle at Hewlett-Packard and Jobs’ bedroom.
People remember stories, the simpler and stranger the better.
So Apple decided to lean on the garage part of their story and it paid off.
Apple still feels a tiny bit like a likeable underdog, even though it’s the most valuable company in the world. (definitely more so than corporate feeling Samsung)