Why ChatGPT *Pretends* To Slowly Type Responses

Why ChatGPT *Pretends* To Slowly Type Responses

Strategy

:

Digestible Information

🚀 Success:

Fastest product to ever grow to 100M users (2023)

🌱 Metrics Improved:

Activation Rate, Engagement, Daily Active Users

You go to Google and type in a weird question like ‘why don’t dogs have belly buttons’.

Well maybe not you. But at least 167,000 other people have searched it apparently.

The point is you’ll get a big blog post with way too much text. Boring.

ChatGPT would have had the same problem. But they did something pretty nifty.

The formula

When it works best

How it looks in the real-world

Digestible Information

ChatGPT calculates responses within a fraction of a second. But instead of instantly spitting out a wall of text, it pretends to write out the response slowly, like a human.

So I asked ChatGPT itself why this is the case.

The answer? ‘I’m designed to be a text-based AI, so my responses are meant to be read at a pace similar to human conversation. This approach helps make our interactions more natural and engaging.’

It’s right. There’s no information overload. Nowhere near as boring as a similarly sized blog post.

And another hidden benefit - the labour perception bias. The extra little bit of time it takes for ChatGPT to write out the content makes the content feel far more important and valuable.

How it works

ChatGPT calculates responses within a fraction of a second. But instead of instantly spitting out a wall of text, it pretends to write out the response slowly, like a human.

So I asked ChatGPT itself why this is the case.

The answer? ‘I’m designed to be a text-based AI, so my responses are meant to be read at a pace similar to human conversation. This approach helps make our interactions more natural and engaging.’

It’s right. There’s no information overload. Nowhere near as boring as a similarly sized blog post.

And another hidden benefit - the labour perception bias. The extra little bit of time it takes for ChatGPT to write out the content makes the content feel far more important and valuable.

Why it works

What it means for you

Avoid information overload. It's especially common in the onboarding phase of a user's experience. If you have a lot of text, space it out with white space, images, or separate it into different pages.

Genius rating:

8

/10

Really cool application of this technique.

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Founder

Hey! I'm Cameron.

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